Let me try to win some awards by telling you a story (which is real it happened a few months ago)
We had a school project called "My favourite singer/duo/group" and we had to talk about our favourite singer for some minutes. 90% of my classmates hate Ke$ha and the others are indifferent but I decided that I should talk about her, so I forced all the haters to hear her story and in the end I had to play a song by her. Everyone have already heard TiK ToK (they secretly like the song but hate to admit it because they hate Ke$ha as a person) so I decided to play Supernatural and some of the haters actually liked the song. A small victory for me that day

(and I'm straight so it wasn't that easy to present a pop star)