"I think people have forgotten how powerful music has been in history - and what it has been able to do. Now we're in this age of the internet, where you can do so much more, but music's at its least powerful and its most throwaway.
"That's why I'm willing to try things. I want to be part of moving pop culture forward. As big a task as that is, that's what I set out to do."
So how does that square with his role as a producer on the next Britney Spears album? After all, she's more known for processed vocals than stripped-back songwriting. "She does use the vocoder," he acknowledges. "I think how we want to approach [working with] Britney, who's the biggest pop star in the world, is to do something different, that doesn't sound like the old Britney.
"That's how she's going to stay relevant. So I'd like to think it's going to be different."
I'm talking demographics here I want us to reach for the urban crowd, the country crowd, the hispanic crowd, the asian crowd, the old perverts, the young children, everyone let's help turn this era into Britney's new comeback
I'm talking demographics here I want us to reach for the urban crowd, the country crowd, the hispanic crowd, the asian crowd, the old perverts, the young children, everyone let's help turn this era into Britney's new comeback
Get into him. He's one of the UK's most in-demand producers of the moment. He mostly known for his work with Emeli Sande. Apparently, he's collaborating with William Orbit on his stuff with Britney.
Together, let's brainstorm a grassroots movement that the other stanbases can't even begin to fathom 