Gaga is taking a very simply approach with this era, you kids need to calm down
announcing all release-dates at the same time, single and video on the same day -- I mean, she's hardly giving it her all in terms of building "hype", you can tell they have their money on the music rather than pointless hype and outrageous statements
You do realize the album name was announced a year ago? If that's not building hype, i don't know what is.
Global pop superstar Katy Perry returns
to set airwaves ablaze with a scorching brand-new single “ROAR,” which
ignites radio with a surprise release on August 9. The single will be available
for sale digitally worldwide on August 13.
Gags should do double and I predict a 1 to 0.1 ratio for the first three days for gags on iTunes.
Bookmark this
I think she'll push the #2 down to about 0.18-0.3. Even Born This Way couldn't push the #2 down to 0.1. The difference between 0.2 and 0.1 is outselling someone 5:1 for an entire day vs. outselling them 10:1 for an entire day.
I'd say Blurred Lines is still the bigger threat. Katy will probably do 300-400K the second week and have ~100M AI. Blurred Lines could do 300-400K with 250M+ AI.
the stats of the song have nothing to do with liking it 
