There really wasn't much they could've done, there wasn't any smash material on the album except TEOG. TFM had 6 single worthy songs on it in comparison. I do think they wasted millions of sales by releasing the album 3 months after the single instead of one month. All the momentum from BTW (song) was gone at that point.
I'm sure she'll deliver with Applause though.
as long as the second single does well and the promo is good the album will be fine.
Janet and katy having less impact and throwing shade at them, "what i do has class to it" "using blasphemy as entertainment is as cheap as telling a fart joke"
