That Rihanna reign won’t let up and that is with good cause.
Rihanna has become a socialite that makes music. She is becoming better known for what happens in her personal life than the music she makes and tours she embarks on.
Rihanna caught a break a few years ago that pushed her into the limelight. Lets be honest here Rihanna has no outstanding talent that puts her above any other artist. She has no classic records besides “Umbrella” and even that could be argued.
So why is it that Rihanna is about to release her 7th album when other industry heavy hitters have barely released their 4th? That is because she has too. With no real mark in the music world Rihanna could be replaced in a minute. Rihanna is one break away from someone else swooping in and taking her spot.
Yes Rihanna is on top now, but if she leaves the limelight there is nothing to keep her at the top. Much like Kim Kardashian, Kim can’t sit down because if she does sit down, she’ll fall to the fate of Paris Hilton.
Rihanna has to be SEEN in order to be relevant. Her gangster childish antics will only last as long as she is relevant.
Think about it. What Rihanna performance will go down in history like Britney Spears’ “Oops I did it again” at the VMA’s and or what Rihanna song will be duplicated and imitated years from now like Mariah Carey’s “Hero”? None.
Rihanna has failed to make herself a staple in the music world, but a fixture in pop culture. And we all know pop culture trends change every day, so Rihanna must release music and have an image that changes with the time. They have to keep Rihanna hot. There is nothing hot about taking a break.
Long story short. Rihanna doesn’t make timeless classic music. She makes music for the time, and that’s it. Nothing wrong with it but that is why she can’t take a break, because if she takes a break, she falls behind, and if she falls behind, there goes bye bye Rihanna
And before you say I’m wrong, I’ll give you two examples. Ciara and Ashanti. Ciara capitalized off of the crunk and b movement of the early 2000’s but once that time was over she didn’t evolve with the times. Same with Ashanti got caught up with the hip hip and R&B movement, but then when the trend changed to POP music, Ashanti was trapped by not evolving with the times. This is why Rihanna continues to do well; she evolves with the time because if she doesn’t, its murder she wrote.
Isn't Perez's site still on a downward trend? His site has been losing hits for like years now.
He is trying to shade Gaga because she won't give him the time of day anymore, and he needs hits so he is hopping on the haters.