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Shakira's Baby News Spurs Fan Growth, Rises to No. 1 on Social 50 Chart
The birth of the star's first child drew her over 540,000 new followers on Facebook and Twitter.
On Billboard's Social 50 chart this week, Shakira jumps to No. 1 for the first time, following the birth of her son Milan on Jan. 22. She displaces Justin Bieber, who falls to the No. 2 spot.
The Social 50 chart ranks the most popular artists on YouTube, Vevo, Facebook, Twitter, SoundCloud, Wikipedia, Myspace and Instagram. The chart's methodology blends weekly additions of friends/fans/followers along with artist pageviews, song plays and reactions.
The sudden ascension on the tally is due to an outpouring of support from online fans, congratulating the Colombian pop star on her new arrival. In the 114 weeks Shakira has resided on the Social 50 chart, this is her first week in the No. 1 position. Her previous peak at No. 2 occurred in February 2012, after she performed at the NRJ Music Awards in France.As reported last week, Shakira’s child's birth was celebrated by fans online via an online baby shower campaign through UNICEF, where users logged in via Facebook or Twitter to visit Shakira and her boyfriend, FC Barcelona star Pique’s, virtual living room.
This week, the campaign continued to amplify her social imprint. Her overall fan base increased drastically to the tune of over 540,000 new followers on Facebook and Twitter (up 33% from previous weeks), led by a 22% jump in conversation across multiple online platforms.
http://www.billboard.com/articles/ne...ocial-50-chart
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