Taylor Swift will be among the artists featured in commercials to promote the 55th Annual GRAMMY Awards. The Recording Academy and TBWA\Chiat\Day have teamed up for the sixth year to promote the GRAMMYs with the ad campaign #TheWorldIsListening which features both established and up and coming artists in a variety of print, out-of-home and digital communications, as well as three TV commercials.
The first commercial, “Slammed Door,” tells five-time GRAMMY winner and current nominee Rihanna’s story. The second commercial, “The World is Listening,” features Taylor, the Kills and Snoop Lion alongside emerging artists Grace Potter, Kishi Bashi and Dam-Funk. Two-time GRAMMY winners and current nominees the Black Keys will appear in the upcoming commercial titled “Soundcheck.” http://blog.gactv.com/blog/2013/01/0...ning-campaign/
