[Mr. Wonder]

Well of course he'd say that, hardly any of his artists are selling.

[Trent]

He didn't lie.

[atrlster]

Originally posted by Karma Chameleon

Adele is also signed to what used to be a tiny record label, my point was that it's obviously possible even if it is rare. And I think labels should work harder to promote and ensure long term success for albums, if that still doesn't work then the certifications should be changed.

Adele is too rare of an exception though. People are going to do what makes them more guaranteed success than trying to duplicate a fluke

[Devon]

Well the thing is, back in the day, record labels used to "craft" albums, make sure the album as a whole was flawless. What really killed it was digital downloads. It became about single releases, and albums just became a dumping point (a.k.a. disc) to put all the singles on. Do record labels really think people are gonna buy this crap anymore?

[Bentley]

RCA WOULD say this.

[skyler]

RCA need to promote their artists more and stop being slack

[CaptainMusic]

Originally posted by Cal

Well he would say that.

Originally posted by ItsKingsleyBitch

of course RCA would say this

This.

No, it should NOT be changed. The certifications need to stay the way they are.

[BlackJesus]

100k should be platinum.

[Taylor Swift]

So are you telling me I went 2x platinum in my first week?

[Beatfreak]

Originally posted by Devon

Well the thing is, back in the day, record labels used to "craft" albums, make sure the album as a whole was flawless. What really killed it was digital downloads. It became about single releases, and albums just became a dumping point (disc) to put all the singles on. Do record labels really think people are gonna buy this crap anymore?

MTE!!! That's why I'm glad my faves do it the old way and craft their albums to perfection.

[Giliap]

no. As you saw with adele... if the public thinks you're worth buying, they will buy it. It starts with how the public views the artist and what kind of music they make. Then they need to start taking chances and promoting the hell out of risky single choices.

[Yourfavefan]

At least that makes me feel better for my fave... being from that label and all

[getback]

In that case Love? would be a Gold album

[Stevencbe]

Originally posted by Devon

Well the thing is, back in the day, record labels used to "craft" albums, make sure the album as a whole was flawless. What really killed it was digital downloads. It became about single releases, and albums just became a dumping point (disc) to put all the singles on.

We can't really blame single digital sales on killing the music industry. Most labels now count or are starting to count TEA (Track Equivalent Sales) towards album/artist sales. For example, every ten singles sold counts as a single album unit.

[Glam]

Originally posted by Beatfreak

MTE!!! That's why I'm glad my faves do it the old way and craft their albums to perfection.

Are they scanning platinum though?

[P!nkInside]

Doesn't affect my fave so no, i disagree.

[e_yal]

Originally posted by Manchs

500k for platinum is low. 700k would be perfect IMO

[EdgeOfAddiction]

So what is his proposed scale? 500K for platinum or a new number?

[ReflectingGod]

It would be RCA that say this

[atrlster]

But what makes Adele sell is the kind of music she makes and the audience she caters to. Not everyone can make that kind of music or have those audiences. "Quality" pop is not going to reach that level