The can isn't even the biggest thing about this 50 million dollar campaign, it's that they're sponsoring her world tour and giving her a CREATIVE budget to do with what she wishes for promotion.
But I think 50 million dollars is a bit too much. I mean, I don't doubt Beyonce's star power but they could of gotten someone perhaps a bit more cosmopolitan if they were going to shovel out that amount of money. She's obviously not local but, you know, I just think there are bigger pop stars that are more popular with the current generation. Rihanna comes to mind.
The can isn't even the biggest thing about this 50 million dollar campaign, it's that they're sponsoring her world tour and giving her a CREATIVE budget to do with what she wishes for promotion.
The can isn't even the biggest thing about this 50 million dollar campaign, it's that they're sponsoring her world tour and giving her a CREATIVE budget to do with what she wishes for promotion.
I think her face looks somewhat strange in the photo, although I think the ad is good. The can looks pretty good too...
but some are acting like celebrities on Pepsi cans are something new... Doesn't change the fact that having your face on a famous soda is something big, but... just
She's obviously not local but, you know, I just think there are bigger pop stars that are more popular with the current generation. Rihanna comes to mind. 
