Also I haven't listened to any snippets because i want to be virginal for the album when it comes in the mail but it is literally killing me not to listen
if you really think about it, this is a great promo strategy.
just think, if every time we have to unlock a symbol we get "KESHAWARRIOR" to trend (like it is right now in the USA) then its gettin peoples attention about the album
It's a good idea.
I don't like when movie/music promotional strategies make me work, though.