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Fan Base: Archived: Taylor Swift (#1)
Member Since: 8/5/2012
Posts: 546
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Taylor’s Red-io Remote
Radio’s prominent role in the global launch of Red (10/22) is anchored by next Friday’s Taylor Swift Worldwide Radio Remote (10/26). Big Machine is bringing personalities and programmers from 72 stations to Nashville, offering each an interview with Swift, edited video of the interview, additional audio content, giveaways and more.
“We have the ability to get within two degrees of anything crazy,” says BMLG President/CEO Scott Borchetta with a nod to previous launch events including Speak Now’s JetBlue tour, Martina McBride’s cross-country train event and Garth Radio Seminar. “The vastness of what can be accomplished is staggering, but we have to go with what fits.”
This time, “vast” certainly fits. And the event also fits Swift. “Scott first brought Taylor to remotes in 2005 and from that point forward she’s always loved being able to talk to radio in those big event weeks,” explains BMLG VP/Promotion & Media Strategy John Zarling. “She’s always made it a priority to visit remotes.” Putting together a broadcast focused on one artist began with stations. “We initially looked at sales and airplay from market to market,” Zarling says. “We have a broad range of market sizes, from Chicago to Tulsa, and we have stations from as far away as South Africa and New Zealand.”
Country comprises 47 of the slots, with Top 40, Hot AC and AC taking 15 and international stations numbering 10. Presenting sponsor Papa John’s helps offset the cost of airfare and hotel for up two personalities and one programmer per outlet. The company is also featured prominently in promotional giveaways. Zarling explains, “Taylor comes with so many great brand partnerships, and they’re all engaged in this remote from a giveaway standpoint, which will allow stations to bring it back to their local market. We’ve got Papa John’s pizza party giveaways for each station built into the broadcast, as well as prizes from Covergirl, American Greetings, Elizabeth Arden, Sony Electronics and Taylorswift. com, too.” Each station also receives an autographed Red guitar and 20 copies of the album.
Activities commence Thursday with an orientation, “Taylor 101” session, cocktail reception, album release party and VIP groundbreaking of the Country Music Hall of Fame & Museum’s Taylor Swift Educational Wing. Friday’s live broadcasts run 4-11am and 1-8pm. In addition to Swift, stations can chat with Borchetta, Papa John’s founder John Schnatter, and other industry experts and insiders.
The remote is not market exclusive, so there are some competing stations attending. And there are varying approaches by group. “Clear Channel is bringing its four Premium Choice networks (Country, Hot AC, AC, Top 40) and opting not to have local stations present,” Zarling says. “They’ll be giving coverage across all their stations through Premium Choice.” CBS Radio will be represented by eight stations. Cumulus chose not to attend. More than a half dozen stations are staying through to the following week’s CMA Awards remote, and Big Machine has worked with CMA to facilitate that carryover.
Other radio promotions have resulted in 300 contest winners attending Swift’s release week appearances on The Ellen DeGeneres Show, Good Morning America and Late Show with David Letterman’s Live On Letterman taping. A Bob Kingsley- hosted album premiere special is also available.
“None of this happens without Taylor’s time and dedication,” Zarling says. “She’ll spend six hours on the 26th talking to radio. She’s spent 20 hours in the last two days doing national radio interviews. And there have been countless media days around the world in the last month. She works harder than anybody to make all this come together.”
“It just shows Taylor’s conviction and continued engagement with radio, and how much she believes in radio as a way to reach fans,” Borchetta says. “We’ve been planning this for the better part of a year and have hundreds of hours of planning in already. And her unique energy and enjoyment of this process shines through. If people could follow her around for a day the energy required would blow their minds. She’ll be rocking this two weeks straight through CMAs. It just gets down to one thing – she has great music and can’t wait to get it out.”
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Note that most of the slots are country stations. Get that damage control girl!
Just noted you can chat with Papa John's founder... SIDE EYING THIS ENTIRE THING NOW.
But also the groundbreaking of her center at the Country Music Hall of Fame! <3
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Member Since: 8/5/2012
Posts: 546
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There's also a giant ad (I believe this is the 5th week in a row she's had a full page ad in the country trades, lol damage control....) that says the music video for Begin Again will debut, worldwide, next Monday.
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Member Since: 5/18/2012
Posts: 27,141
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Quote:
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“None of this happens without Taylor’s time and dedication,” Zarling says. “She’ll spend six hours on the 26th talking to radio. She’s spent 20 hours in the last two days doing national radio interviews. And there have been countless media days around the world in the last month. She works harder than anybody to make all this come together.”
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 such a hard worker..
this NEEDS to sell a million now .. not to evade the trolling that'd hapen here if she doesnt, but just as a reward to the massive hardwork taylor and her label put in this project! 
it just HAS to hit a million now!
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Member Since: 8/5/2012
Posts: 546
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I don't know, there shouldn't be such an emphasis on first week sales, they really don't mean much of anything. I honestly don't care about how much something sells as long as the product is good. I don't want her running herself into the ground, burning out and then disappearing for the next 10 years because she overdid it trying to get massive first week sales. Or putting out subpar material because it sells better.
So really I don't care if she sells a million in one week. Music shouldn't be about sales.
A lasting career is more important IMO.
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Member Since: 11/9/2011
Posts: 12,849
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Quote:
Originally posted by Skittles
I don't know, there shouldn't be such an emphasis on first week sales, they really don't mean much of anything. I honestly don't care about how much something sells as long as the product is good. I don't want her running herself into the ground, burning out and then disappearing for the next 10 years because she overdid it trying to get massive first week sales. Or putting out subpar material because it sells better.
So really I don't care if she sells a million in one week. Music shouldn't be about sales.
A lasting career is more important IMO.
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+1 
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Member Since: 5/18/2012
Posts: 27,141
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Quote:
Originally posted by Skittles
I don't know, there shouldn't be such an emphasis on first week sales, they really don't mean much of anything. I honestly don't care about how much something sells as long as the product is good. I don't want her running herself into the ground, burning out and then disappearing for the next 10 years because she overdid it trying to get massive first week sales. Or putting out subpar material because it sells better.
So really I don't care if she sells a million in one week. Music shouldn't be about sales.
A lasting career is more important IMO.
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obviously!!  but with all the hardwork she's doing, i really want her to do 1M first week.. after that she can still have longevity!  ofc longevity is important.. but she can have the sales and a lasting career together! 
and you are not liking the product till now, might as well get the sales!
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Member Since: 8/5/2012
Posts: 546
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Haha Hey I'm glad if she gets sales, I just don't care too much about it. I feel there's WAY too much focus on how much an artists sells and not enough on the quality of the music.
Adele sold 350,000 her first week and look how many albums she's sold worldwide. Meanwhile Speak Now sold 1 million it's first week and doesn't even come close. And Lil Wayne sells a ton of records. Born This Way sold a ton it's first week and look where it's at.
So far I've only heard 3 songs so it's not fair to say I don't like the product. I hate WANEGBT and it's sold a ton. I like Red well enough. and I love beyond love Begain Again. Out of those three Begin Again has sold the least. I'd take an album full of Begin Agains and low sales over an album full of WANEGBT and huge sales.
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Member Since: 5/18/2012
Posts: 27,141
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lol nvm.. i know quality is the foremost thing but its only in her favour if she gets sales! 
and the kind of slayage 21 did, is once in a blue moon kind of thing! even she cant do it again! so excluding that SN did pretty well considering how her singles underperformed!  plus a million first week is such a positive re-assuring encouragement..! 
and yeah i know evryone will love RED when we hear it in full thats why i said "not liking the product till now" 
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Member Since: 4/11/2012
Posts: 105
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slayedddddddddddddddd, this is ridiculous
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Member Since: 9/1/2012
Posts: 1,878
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og god not Another stupid Swift song. Pleaseeeeeeeeeee go away. Has it ever occured to you that maybe ITS YOU !!!!??? It can NOT always be the OTHER person. I wish soem one would write a song About YOU after upi break up. Now that would be worth listening to !
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and the funny thing is this comment is about SOG. stupid isn't it 
btw, SOG got 5 star rating from popcrush 
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Member Since: 1/19/2012
Posts: 8,596
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Quote:
Originally posted by Skittles
There's also a giant ad (I believe this is the 5th week in a row she's had a full page ad in the country trades, lol damage control....) that says the music video for Begin Again will debut, worldwide, next Monday.
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Just saw the ad. They want the country radio back! I CAN'T WAIT FOR THAT BEGIN AGAIN VIDEO! 
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Member Since: 9/1/2012
Posts: 1,878
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Quote:
Originally posted by Dingdong123
Just saw the ad. They want the country radio back! I CAN'T WAIT FOR THAT BEGIN AGAIN VIDEO! |
where's the ad?
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Member Since: 11/9/2011
Posts: 12,849
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BIOGRAPHY
NEW RELEASE
UPCOMING EVENTS
Oct. 18, 2012
Oct. 19, 2012
OCt. 20, 2012
Oct. 22, 2012
Oct. 22, 2012
Oct. 22, 2012
Oct. 22, 2012
Oct. 23, 2012
Oct. 24, 2012
Oct. 24, 2012
Oct. 24, 2012
Oct. 25, 2012
Oct. 25, 2012
Oct. 26, 2012
Oct. 26, 2012
Oct. 26, 2012
Nov. 01, 2012
Nov. 11, 2012
Nov. 11, 2012
Nov. 18, 2012
Nov. 29, 2012
Dec. 01, 2012
Dec. 03, 2012
Dec. 05, 2012
Dec. 10, 2012 | Recording Ellen interview/performance
GACTV Top 20 Countdown: Part 1
Akoo Takeover
RED album release
"Begin Again" music video debut
Good Morning America interview
1 to 1 with CMT
Good Morning America performance
The View interview
Late Show with David Letterman appearance
Scholastic's Read Every Day live classroom webcast
Album launch party in Nashville
Ellen interview
Red-io Remote
All Access Nashville with Katie Couric
GACTV Top 20 Countdown: Part 2
CMAs (unknown if attending)
VH1 Storytellers
MTV Eruopean Music Awards Performance
AMAs (unknown if attending)
ARIA Awards performance (Sydney, NSW, AU)
Jingle Ball performance (NYC)
Ripple of Hope Awards Dinner
GRAMMYs Nominations Announced
ACAs (unknown if attending) |
[08:00 pm EST]
[05:00 pm EST]
[12:00 am EST]
[08:00 am EST]
[11:30 pm EST]
[02:00 pm EST]
[04:00 pm EST]
[09:00 pm EST]
[08:00 pm EST]
[08:00 pm EST]
[08:00 pm EST]
[08:00 pm EST]
[08:00 pm EST]
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DISCOGRAPHY
FORMAT:CD DVD/Blu-ray Digital download
BUY IT ON:
iTunes // Amazon |  |
CERTIFICATIONS & HOT 100 PEAKS
LINKS
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Member Since: 1/19/2012
Posts: 8,596
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Member Since: 4/8/2012
Posts: 609
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oh no..should i listen to state of grace now? What a ****ing amazingly lyrics! **** **** this is..oh my...
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Member Since: 8/5/2012
Posts: 546
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Quote:
Originally posted by Dingdong123
Just saw the ad. They want the country radio back! I CAN'T WAIT FOR THAT BEGIN AGAIN VIDEO! |
It's in countryaircheck too. I'm pretty sure that's the 5th week in a row they've had a FULL PAGE ad. They sure didn't do it for Speak Now.
But yeah they're kissing some country radio butt right now. LoL. I don't think she did any promo for Speak Now In Nashville and now she's flying a ton of country radio peeps to Nashville, throwing them a party, giving them stuff, doing interviews, putting them up in hotels, inviting them to the groundbreaking of her HOF center..... haha totally misfired with that first single and were like CHECK IT WE GOTS TO FIX THIS STUFF......
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Member Since: 3/31/2012
Posts: 43,847
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#4. State of Grace
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Member Since: 4/10/2012
Posts: 11,704
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Quote:
Originally posted by castle13
#4. State of Grace
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Another day for her to have 3 songs in top 10
and 2 songs on top 2 soon!
Well, also hope WANEGBT hold its position at top 10 longer
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Member Since: 9/1/2012
Posts: 1,878
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Quote:
Originally posted by Dingdong123
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hopefully it's iconic  don't want another BTD
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Member Since: 4/9/2012
Posts: 1,916
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I love rocker side of Taylor more and SOG is the best song ever released in Red Era. It gets positive critics as well to convert snubbers to likers.
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I’ve always dismissed Taylor as a musician who is loved by the industry and given awards cause they felt sympathy about the Kanye incident – and that her career would be nothing without it.
But after the past few weeks, releasing these songs in the lead up to her album, I cannot sit back and not admit what a talent she is.
I haven’t listened to her previous albums, minus what I’ve heard on the radio etc. so I cannot judge too harshly on her song writing and how some declare her “cheesy” and “immature” with her writing – to her defence, she is only young and singing about things that have affected her in her short life and career. But this song is so mature for someone still young, new and portrayed that way in the media.
WANEGBT is what it is, a pop friendly radio song, that is catchy but isn’t my taste. I can see why they went with that – but doesn’t prove a lot of critics wrong. However, everything released but that song has shown me a lot of diversity and maturity. It will the first album I give a go and listen to completely, whether I like it, remains to be seen. But her voice and just this ‘sound’ she has taken on has be intrigued.
To Kanye and the doubters (like myself), it appears Taylor never needed you, cause she can dish out something like this, then perhaps she did deserve that Grammy after all.
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