I don't see why some people think it will flop because there's not a lot of hype. I think not hyping it much and releasing it to radio and iTunes the same day is the best way and the way all artists should do it.
@CapitalOfficial
Time for some mid-week follows! Tweet us your level of excitement for @Rihanna #Diamonds using #RihannaDayOnCapitalFM ...GO!
Not Capital.
They put you through HELL waiting for radio premieres. Remember Judas? I was sat at my laptop for an hour while they played Jessie J and Flo Rida. By that point, it had just leaked elsewhere.
im dying 
It will have radio premiere on 8 am EST. It's 5:16 now...so 2 and 40
