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					Originally posted by  KRL
					 
				 
				the point is that the demand is higher than for any other perfume 
			
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 It's not though... Britney sells many more millions of perfumes a year, it's just not ordered upfront in bulk.
Clearly what's happened here is Coty have given retailers a discount incentive if they mass-bulk order in advance, just so Lady Gaga can brag about achieving a meaningless record, or because they over-estimated demand and retailers weren't buying it.
