I honestly don't know if Rihanna planned the TTT Era to turn out this way, but honestly with her varying styles all throughout it, I'm calling it her Chameleon Era. Honestly look at every album she's released, the videos may differ from one another but they all have a central core theme.
MOTS Videos: Island, Young, Partying vibes.
AGLM Videos: More mature look, shedding the island girl image.
GGGB Videos: Darker badass Image
Rated R Videos: Gothic, Black, **** You image.
LOUD Vieos: Bright, Sassy, Red and fun.
TTT Videos: Brown haired drug addict in love, Blonde *****-grabbing girl mocking A Clockwork Orange, Wild Demon goddess with long black hair dancing in tribal outfits in the desert.
I hope her next era has a consistent theme.