Sigala's sales were heavily reliant on pre-release and early sales, with the first midweeks showing it 17,008 sales - 249.38% - ahead of Justin Bieber's What Do You Mean? but Bieber's track sold more copies and closed the gap every day, and the 21 year old Canadian can count himself unlucky not to retain leadership of the chart.
In the end, What Do You Mean? racked up a big second week sale of 80,251. That's just 2.41% below Easy Love and 4.17% below the 83,746 sales which saw it debut in pole position the week before. Bieber's single had a great week on streams, which were up 20.91% week-on-week at 3,874,289, breaking the previous record of 3,719,148 set by Wiz Khalifa's See You Again (feat. Charlie Puth) 20 weeks ago.
http://www.musicweek.com/businessana...om-71-1/062855
The small decrease and the broken record