Built by TechHAUS, the technological branch of HAUS OF JONAS, the Nick Jonas photo itself is a musical and visual engineering system that combines music, art, fashion, and technology with a new interactive worldwide community — “the auras”. Altering the human experience with social media, we bring ARTculture into POP in a reverse Warholian expedition.
Exploring Nick Jonas' existence as a cultural interface, the user will share in the ‘adrenaline of fame’ as they build and share their own projects, chat with one another, and watch in real-time on a virtual globe as ARTPOP explodes onto the physical and virtual universe at once on November 11, our “BIG BANG!” On this day HAUS OF JONAS venges with forte to bring the music industry into a new age; an age where art drives pop, and the artist once again is in control of the ‘icon.’