Why is Rihanna always snubbed year after year at the VMAs???
ICONic 8X Grammy winning singer Rihanna has only won 4 MTV VMAs in her 10 year career:
Video of the Year (2007): Umbrella
Monster Single of the Year (2007): Umbrella
Best Male Video (2009): Live Your Life (with T.I.)
Video of the Year (2012): We Found Love
The bulk of her nominations are for collaborations. Her only singles to be nominated are SOS, Umbrella, Take a Bow, Rude Boy, We Found Love, Where Have You Been, Stay, and American Oxygen. Only 8 songs, yet she has 13 #1s, 27 Top 10s, has the most weeks at #1 on the Hot 100 this decade, etc.
We all know Rihanna has a LANDMARK videography, being the most streamed ARTIST on VEVO.
Why were these videos paid complete dust by MTV???
I don't know, I think it has to do with her power as a public figure.
She has never been even close to Adele, Taylor, Gaga, Beyonce during their primes, I doubt MTV would earn anyhting, by showing Rihanna sweep some awards, whereas if they put Taylor on her spot, ratings will go UP.
Some of her videos have deserved more nominations, but VMAs is about a lot more than just quality.
For example 7/11 is simply nothing extraordinary at all and it's nominated for VOTY - Bey her power.
Man Down was a flawless video and it was snubbed - Rih her power.
And Youtube streaming is like spotify streaming now, it has nothing to do with the videos. Not saying her videos are bad, it's just not speaking of the quality of the videos, it's more about Rih ha hit songs !
Her videography is very weak but she does have standouts like "Where Have You Been" and "Only Girl" that deserved at least one each.
Britney's in the same boat but with much better, bigger videos. It's all a game of connections
I think at Britney's time wins were not that important + time gives you a different perspective.
Hence why Madonna only sweeped with RoL, Britney only sweeped with Piece of me They got their deserved recognition, but later with a worse video
I think Gaga is one of the few pop stars that was rightfully recognized for her videos ON TIME and not 10 years later for a stupid video, just because of her star power and history with the VMAs.
Kii at "weak videography" being repeated in this thread. If you honestly think Bang Bang, Love Me Harder, See You Again, or Love Me Like You Do, all of which received noms this year, are better than any video in the OP...