After a repressed release that had the song in TV ads, performed live and with a music video put out at the same time. Very troubling...and I'd understand if the song was a gorgeous artistic statement, but it very clearly, from the pre-release promotion to the song itself, sounds like it was meant to be a hit (it was also openly modelled after another hit, "Born in the USA")
Hope they come out with something stronger next that plays to Rihanna's strenghts in dance and pop.