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AT&T Launches Scripted Series on Snapchat
Quote:
AT&T is sponsoring an interactive superhero story made for the disappearing messaging platform. The series, SnapperHero, will star YouTubers Anna Akana, Freddie Wong, Harley Morenstein and Jasmeet Singh alongside Snapchat celeb Shaun McBride, who will also serve as creative director.
SnapperHero, which was developed by producer Billy Parks and UTA digital media agent Kendall Ostrow in collaboration with AT&T, will source fan input to create the identities, costumes, origin stories and plotlines around its team of superheroes. Parks says that when the 12-episode series rolls out later this year, it will be tailored to its platform.
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LOL What a world we live in today
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