Ciara is, indeed, the new spokesmodel for Roc-a-Wear clothing line.
A record label rep for the chart-topping singer/songwriter confirmed to The BV Newswire that 'Goodies' singer will be the face of the fall 2007 Rocawear Ladies brand.
The Atlanta-bred 'Goodies' singer follows in the footsteps of former supermodel Naomi Campbell and red-hot actress Zoe Saldana, who previously shilled for the Jay-Z-owned fashion line.
The new campaign, entitled 'I Will Not Lose,' will feature video testimonials from individuals who overcame different obstacles. 'Virgina Tech' newspaper's editor Amy Steele will reportedly be featured as a profiled participant. Sought after fashion photographer Mark Seliger has been tapped to lens it.
"I love Rocawear," Ciara said in an interview. "The clothes are so cute. The stuff is great. I am so happy to be able to do the campaign."
There's more exposure from where that came from.
Rumor has it that Ciara has been tapped to make her feature film debut in a gospel-based film project.
-AOL
Source: AOL
Link:
http://blackvoices.aol.com/blogs/200...ce-of-the-roc/