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Celeb News: Viacom partners with Lady Gaga for BTW Foundation
Member Since: 7/9/2010
Posts: 42,506
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Viacom partners with Lady Gaga for BTW Foundation
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Viacom Joins Forces with Lady Gaga’s Born This Way Foundation as its Lead Media Partner
When Lady Gaga and her mother, Cynthia Germanotta, launched the Born This Way Foundation in February, no one was more excited than the team at Viacom. We’ve adored and been inspired by Lady Gaga ever since her first live televised appearance on Logo in 2008. We’ve aired some of her most iconic performances on MTV around the world. We’ve celebrated her creativity and compassion on Nickelodeon, BET and VH1 alike.
But, more than anything, we were excited because we deeply share the Born This Way Foundation’s mission of youth empowerment. It’s a fundamental goal of so many of our brands and their social impact campaigns, from Viacom’s Get Schooled to MTV’s A Thin Line to Nickelodeon’s Let’s Just Play and beyond.
Naturally, we had to figure out how we could help.
Today we’re proud to announce that Viacom is the lead media partner of the Born This Way Foundation. Through our partnership, we’ll put our people, programming and platforms to work for Born This Way. Together, we’ll strive to advance the Foundation’s goals: to provide young people with a safe community to celebrate their individuality, the skills to advocate for themselves and others, and the opportunity to make an impact on their local communities.
“Viacom and its brands recognize the power of individuality and reflect the bravery of young people,” said Cynthia Germanotta. “We’re excited to collaborate with Viacom on creative ways to let young people know that they hold the power to build a kinder, more compassionate world.”
“Our brands are built to amplify our audiences, and empower them to embrace diversity, be the change, and shape culture in a positive way,” said Philippe Dauman, President and CEO of Viacom. “Viacom is proud to stand with Lady Gaga and the Born This Way Foundation, and lend our global megaphone for young people to speak out in support of acceptance, tolerance and respect.”
Scratch, Viacom’s creative and strategic SWAT team, will take the lead in rousing the resources of our brands – including MTV, BET, Nickelodeon and more – and collaborating with Born This Way Foundation on events, programming and other activations.
It’s just the beginning, but we’re excited to get started. Stay tuned for more great work to come, and be sure to visit the Born This Way Foundation website for more information on how you can join the movement to build a braver, kinder world.
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Member Since: 8/20/2011
Posts: 9,381
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Banned
Member Since: 11/24/2009
Posts: 61,404
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Viacom encompasses Paramount, MTV, BET, Nickelodeon, etc. I wonder what this will mean beyond the foundation, because let's face it it's all about $.
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Member Since: 9/1/2011
Posts: 3,729
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Member Since: 8/30/2011
Posts: 22,432
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Viacom is huge
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Member Since: 3/11/2012
Posts: 14,498
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Originally posted by Cal
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Member Since: 7/9/2010
Posts: 42,506
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Originally posted by Nicole
Viacom encompasses Paramount, MTV, BET, Nickelodeon, etc. I wonder what this will mean beyond the foundation, because let's face it it's all about $.
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Quote:
Originally posted by Clump
Viacom is huge
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so excited
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Banned
Member Since: 5/1/2012
Posts: 641
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Quote:
Originally posted by Nicole
Viacom encompasses Paramount, MTV, BET, Nickelodeon, etc. I wonder what this will mean beyond the foundation, because let's face it it's all about $.
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I'm curious too! Are they planning something for the album or something completely separate ?
suspicious.
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Member Since: 9/4/2011
Posts: 22,946
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Wow!
This is amazing to have Viacom with the BTW Foundation. Its doing great.
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Member Since: 3/25/2011
Posts: 10,337
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That's so huge. Massive.
Who else could wrangle in such a media powerhouse?
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Banned
Member Since: 11/24/2009
Posts: 61,404
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Quote:
Originally posted by The Night
I'm curious too! Are they planning something for the album or something completely separate ?
suspicious.
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It's the fourth-largest media conglomerate in the WORLD, what do they care about bullied teens?
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Member Since: 8/30/2011
Posts: 7,984
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Member Since: 7/9/2010
Posts: 42,506
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Further expanding her global presence
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Member Since: 3/25/2011
Posts: 10,337
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Banned
Member Since: 5/1/2012
Posts: 641
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Quote:
Originally posted by Nicole
It's the fourth-largest media conglomerate in the WORLD, what do they care about bullied teens?
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True , true . Dunno, something is in the works .
But lets give em a tiny benefit of the doubt and say they want to help Gaga's movement .
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Banned
Member Since: 5/1/2012
Posts: 641
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Quote:
We’ve adored and been inspired by Lady Gaga ever since her first live televised appearance on Logo in 2008. We’ve aired some of her most iconic performances on MTV around the world. We’ve celebrated her creativity and compassion on Nickelodeon, BET and VH1 alike.
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Member Since: 4/3/2011
Posts: 7,281
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Quote:
Originally posted by Nicole
It's the fourth-largest media conglomerate in the WORLD, what do they care about bullied teens?
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Gaga inspired them to do so.
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Member Since: 3/25/2012
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Member Since: 10/24/2011
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The millions Gaga's spending on the Foundation admirable
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Member Since: 9/7/2011
Posts: 8,226
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Well damn, I wasn't expecting this. First Oprah now Viacom.
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