|
Celeb News: "Before Gaga there was Madonna"
Member Since: 4/21/2011
Posts: 42,362
|
"Before Gaga there was Madonna"
Quote:
Madonna released the song “Material Girl” in 1985, and she’s spent the intervening time proving the moniker true. She earned $58 million in 2010 and grossed $280 million on her last tour, averaging $6 million in nightly ticket sales.
But when Madonna performs her Super Bowl XVLI halftime set, she won’t be earning a penny. Why? Same reason the Black Eyed Peas didn’t get paid for theirs last year—halftime show acts perform for free.
“Typically, the entertainers for the Super Bowl do not get a cash payment,” explains Marc Ganis, president of the consultancy Sportscorp Ltd. “This is the kind of exposure that entertainers would give their right arm for … they could do 20 Leno and Letterman appearances and still not reach that [kind of] audience.”
Indeed, Madonna has plenty to gain from doing the show for free. Her new album, MDNA, is scheduled for release in March; she is expected perform its first single, “Give Me All Your Luvin’,” at the Super Bowl with Nicki Minaj and M.I.A. The film W.E., which the singer produced and directed, opens in the U.S. this week. And, to top it all off, Madonna will announce dates for her upcoming world tour after the game.
“No other vehicle provides a platform to entertain the nation on a day they want to be entertained,” says Paul Swangard, managing director of the University of Oregon’s Warsaw Sports Marketing Center. “Sunday we’ll be reminded that before there was Gaga there was Madonna. It is clear the Material Girl still wants a piece of the action.”
So how much is that action worth? Considering that the halftime show is essentially a nationwide advertisement for Madonna’s various ventures, let’s evaluate it in the context of what companies pay for commercial time during the game. Volkswagen recently paid $3.5 million for a 30-second spot, a new record. By that math, Madonna’s 12 minutes are worth $84 million.
If an advertiser actually wanted to buy 12 minutes of Super Bowl commercial time, of course, there might be a bulk discount available. Then again, there might be a premium for buying continuous chunks of time. At any rate, any such calculations are pure conjecture, as it seems highly unlikely that a company would ever want to dish out that much for a single event.
There are other perks. Though Madonna and other halftime acts don’t receive a performance fee, they receive plenty of goodies on top of the free advertising. They don’t have to pay for backup dancers, pyrotechnics, load-in, load-out, etc—expenses that can add up to $5-$10 million for a show like Madonna’s. They also receive free transportation and accommodation for their entourages.
Then there are the extra opportunities offered by the days preceding the Super Bowl, including free publicity and a plethora of parties during the week-long lead-up to the game. Though Usher joined the Black Eyed Peas as an unpaid halftime performer last year, he is said to have received $1 million to perform at a DirecTV event before the game.
Given all these benefits, playing the Super Bowl halftime show for free is more than worth the trouble. In fact, it’s incredibly lucrative–and such a good deal for artists that some suspect a major change might be on the horizon.
“They get so much out of it,” says Ganis. “Frankly, it wouldn’t shock me if, some day, the entertainers end up paying the NFL.”
|
http://www.forbes.com/sites/zackomal...-halftime-gig/
|
|
|
Member Since: 9/10/2011
Posts: 981
|
Quote:
Originally posted by H-I-M
“Sunday we’ll be reminded that before there was Gaga there was Madonna. It is clear the Material Girl still wants a piece of the action.”
|
OOOP. I'm ready for this competitive battle between Gaga & Madonna.
|
|
|
Member Since: 7/22/2010
Posts: 16,134
|
Quote:
Originally posted by Portus
OOOP. I'm ready for this competitive battle between Gaga & Madonna.
|
I'm not... quite bored of it actually
|
|
|
Member Since: 6/26/2010
Posts: 28,299
|
Quote:
Originally posted by Twai
I'm not... quite bored of it actually
|
!
I mean it would be entertaining if Gaga actually showed some kind of longetivity, which is not the case
|
|
|
Member Since: 8/23/2011
Posts: 11,596
|
Quote:
Originally posted by Last Boy on Earth
!
I mean it would be entertaining if Gaga actually showed some kind of longetivity, which is not the case
|
She's been in the business for a little over 3 years. How could you possibly measure her longevity now?
|
|
|
Member Since: 6/10/2009
Posts: 10,622
|
Quote:
Originally posted by Last Boy on Earth
!
I mean it would be entertaining if Gaga actually showed some kind of longetivity, which is not the case
|
Dumbest **** I've ever quoted.
|
|
|
Member Since: 1/21/2010
Posts: 2,175
|
Quote:
Originally posted by Last Boy on Earth
!
I mean it would be entertaining if Gaga actually showed some kind of longetivity, which is not the case
|
What?
|
|
|
Member Since: 4/3/2011
Posts: 7,281
|
Quote:
Originally posted by Last Boy on Earth
!
I mean it would be entertaining if Gaga actually showed some kind of longetivity, which is not the case
|
4 Years in The Game. The Most Talks about Entertainer ...
|
|
|
Member Since: 3/6/2011
Posts: 11,407
|
Quote:
Originally posted by Stephen
She's been in the business for a little over 3 years. How could you possibly measure her longevity now?
|
Looks at the itunes chart for any song of hers in the top 100.
Still searching........
|
|
|
Member Since: 4/2/2011
Posts: 2,432
|
Quote:
Originally posted by Last Boy on Earth
!
I mean it would be entertaining if Gaga actually showed some kind of longetivity, which is not the case
|
You'd make sense if you actually knew how to spell "longevity", but that is not the case.
|
|
|
Member Since: 11/2/2011
Posts: 3,532
|
Again, GaGa is mentioned.
|
|
|
Member Since: 11/11/2010
Posts: 28,420
|
Quote:
Originally posted by Anthagio
You'd make sense if you actually knew how to spell "longevity", but that is not the case.
|
English isn't his first language.
|
|
|
Member Since: 4/2/2011
Posts: 2,432
|
Quote:
Originally posted by I. AX
Looks at the itunes chart for any song of hers in the top 100.
Still searching........
|
*looks at her 250+ awards, 100,000,000+ records sold, third consecutive AOTY nomination, Billboard's "Most Powerful People In The Music Industry" list, Forbes "Most Powerful Woman" list, Twitter followers, Facebook "likes", Youtube views, critical acclaim*
In just three short years, Gaga has accomplished what most people, including Rihanna, take 5 to 10 to 15 years to accomplish.
You are dismissed.
|
|
|
Member Since: 1/22/2012
Posts: 2,731
|
Quote:
Originally posted by Anthagio
*looks at her 250+ awards, 100,000,000+ records sold, third consecutive AOTY nomination, Billboard's "Most Powerful People In The Music Industry" list, Forbes "Most Powerful Woman" list, Twitter followers, Facebook "likes", Youtube views, critical acclaim*
In just three short years, Gaga has accomplished what most people, including Rihanna, take 5 to 10 to 15 years to accomplish.
You are dismissed.
|
Don't bring Rihanna into this. She's proven her longevity and she hasn't left the top 100 on itunes since Run This Town was released in 2009. You are dismissed.
|
|
|
Member Since: 3/4/2011
Posts: 11,853
|
Quote:
Originally posted by ManDown
English isn't his first language.
|
Whose problem is that?
________________
Anyways, I plan to enjoy this while eating some steaks that I plan on marinating tonight.
|
|
|
Member Since: 1/22/2012
Posts: 2,731
|
Anyways. I'm excited. She's gonna SLAY, excited to see nicki aswell.
|
|
|
Member Since: 11/11/2010
Posts: 28,420
|
Quote:
Originally posted by Oshiish
Whose problem is that?
________________
Anyways, I plan to enjoy this while eating some steaks that I plan on marinating tonight.
|
Dragging somebody's grammar is really childish, especially when English isn't their primary language.
I keep forgetting that the Superbowl is just a couple of days away.
|
|
|
Member Since: 4/3/2011
Posts: 7,281
|
Quote:
Originally posted by Watch'N'Learn
The top 100 on itunes.
|
The only place where some stans cling to...
|
|
|
Member Since: 5/2/2009
Posts: 8,661
|
I miss the times when Britney fans used to do this kind of thing with Christina fans
Britney vs Christina >>>>>>>>>>> Madonna vs GaGa
|
|
|
Member Since: 7/13/2010
Posts: 11,566
|
Quote:
Originally posted by Oshiish
Whose problem is that?
________________
Anyways, I plan to enjoy this while eating some steaks that I plan on marinating tonight.
|
You spelled "Anyway" wrong
Anyway, we will see how Madonna's performance goes. I honestly think GMAYL is a tacky and dreadful song but a killer performance by M could make me look at the song in a different light.
|
|
|
|
|