Quote:
Originally posted by DoubleK
Most artists like this Zara are releasing many singles to catch into the mainstream to ensure her album isn't a totally failure when released and builds a strong following prior
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Which isn't really working. A lot of acts mainly do it to catch the mainstream in the US, which causes other markets to 'get over' an artist/era before the album is out to some extend. Most artists who have eras like Zara, Dua etc. end up with an era basically ending once their albums drops, since the label invested already loads of money in the pre-album campagne.
Both Dua and Zara could have had released their albums succesfully Q4 2016 without much trouble, except for the US.