When organizers Marissa Johnson and Leslie Mac saw white people pinning safety pins to their lapels after the election, they thought it was stupid — but they smelled a business opportunity.
The safety pin is the Make America Great Again hat for white people who didn’t vote for Trump and want everyone to know it. Wearers say they’re showing people of color they’re “safe” white people. In the eyes of Johnson and Mac, the pin is an empty gesture. It’s white people making themselves feel better without actually doing anything of substance, they say.
Their solution: the Safety Pin Box, a monthly subscription service modeled on services like Birchbox. For $100 a month, subscribers get a box of tasks to complete that are aimed at making them more woke. Johnson and Mac pocket some of the profits, and give some money away to black women activists.
When organizers Marissa Johnson and Leslie Mac saw white people pinning safety pins to their lapels after the election, they thought it was stupid — but they smelled a business opportunity.
I can't, this sounds like the start of a comedy movie
They could be centrists. They're simply black people making coin from stupid white liberals who think "talking about feelings" or some other empty gestures will magically cure systemic racism. The same type of white people who share photos of cops hugging black kids and stupid **** like that.
This white guilt stuff is a mess, 95% of whites at the past didn't own slaves, and people like me are first/second generation here who just happen to be white. What's with all these crazy generalizations?