For those that don't know
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BreatheHeavy.com was the first to report the big news about Hold It Against Me's release date and the use of social media to promote it. But now I have details regarding HOW this'll be accomplished.
Britney's team is working on a global initiative to unlock her new single! 2 million fans must participate in sharing a special message on Facebook. Once that happens, the track will be made available!
They'll create a widget that will be customized for us to add onto the website. It will ask fans to share a message on Facebook. Once the user hits the Share button on the widget, the usual Facebook pop-up/allow screen with the Share message will appear. The Share message that will appear in the user’s Facebook Newsfeed is:
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"YOUR NAME and I are helping Britney Spears share this message 2 million times to get her new song released early! Click now to help! ::shortened URL:: (linking back to your site where widget lives)"
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It all goes down on Monday, January 10th.
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At first i thought it was dumb but now i am thinking very diffrently. 2 million status about britney new single would bring massive promotion as the average facebook user has 125 friends this would lead to single being exposed to alot of people. Also it's very diffrent and innoviative if they did do it would gainer alot of media attention for the way it's being released. And my final point is that they havn't said it will be unlocked on itunes, perhaps it will unlock it's radio premire.