I love the video, and the whole 'going backwards' thing, but I was expecting a twist at the end, like she catches him cheating on her on something. What cant she make over?
Most likely she is performing this on XF at some point soon.
I think the label are letting her choose the singles herself, and Cry Me Out, Gravity and Broken Arrow all led to a big rise in album sales, so I think she just wants to sell albums instead of singles.