Alright little monsters it's time for a quick economics lesson
When your record label predicts your album to be one of the greatest sellers of all time and it sells 9 mil less than your previous album, that's underperforming.
When your album loses approximately $3 million due to a 99 cent deal on Amazon, that's underperforming.
An 84.27% sales drop in your second week is once again underperforming.
Only selling 1 million more copies than your opening week is underperforming.
Born This Way was a successful album that generated a fair amount of revenue for Interscope, but it underperformed in comparison to what it was expected to do.
As someone with a degree in economics, I think you need to think before you post.
Gaga doesn't have a 360 deal, Interscope take a cut of her touring. And then you compare a record that sold 7M WW with tens of millions of singles (including a 9M WW seller that spent 6 weeks at #1 on the Hot 100) to one that sold 1.8M WW? What even. Take a seat, sis.
Oh my. I remember the days when the lil monsters dragged for filth H&M and their colabs with Beyonce, Kylie and Lana Del Rey, calling it cheap and ******... and now they're like YAAAS QUEEN OF POP! #LOL
Alright little monsters it's time for a quick economics lesson
When your record label predicts your album to be one of the greatest sellers of all time and it sells 9 mil less than your previous album, that's underperforming.
When your album loses approximately $3 million due to a 99 cent deal on Amazon, that's underperforming.
An 84.27% sales drop in your second week is once again underperforming.
Only selling 1 million more copies than your opening week is underperforming.
Born This Way was a successful album that generated a fair amount of revenue for Interscope, but it underperformed in comparison to what it was expected to do.