I think the 1D record being broken could actually be the start of something brilliant for them. I think their next single comes out in November. Since the Directioners will certainly push 1D towards the VEVO record, their streaming will open far bigger than "Best Song Ever"'s. If they release the video the same day the single comes out on iTunes, then that combination will allow them for a strong placing on the Hot 100. And, if the #1 song at the time isn't at "Blurred Lines" level, then they could score a #1 hit. And that will, to most American Directioners, become 1D's greatest accomplishment.