Well, she still has yet to release BTR to U.S. radio so there's that also who knows when the Iggy collab will come out could be another Fancy. Also she'll get good Christmas sales, this could work.
I wouldn't be surprised if she's penning some 'Fancy'/'Beg For It' types of hits for herself to rush onto the album, with the GP and us being none-the-wiser. She and her label know that's what people want right now, 'Dark Horse'/'Black Widow' type songs. And it's not like she's not capable of writing them or singing them. She's a great pop writer and has a great voice for pop. I know she's saying the album's done, but she also wrote 'I Love It' in 25 minutes. She's a fast songwriter. Wouldn't surprise me if there's a few last minute changes in there.
Plus she's trying to establish herself as major pop girl. She probably doesn't want to get relegated to the sides as a B-list pop girl on what's meant to be her big break, just because she got lost in the kerfuffle of other major girls (like Taylor Swift, Adele and Nicki Minaj) releasing their new material.
Where is the logic in not releasing it next month with the huge amount of success going on around her right now vs a 3 month delay when the hype she has off the back of Boom Clap has faded?! The lies tho. Don't piss on my leg and tell me its raining Charlotte.
I can only think its Atlantic controlling this trying to sure up promo slots for Break The Rules. They're plain dumb if they think thats gonna help. Coming for that 14k debut again
Where is the logic in not releasing it next month with the huge amount of success going on around her right now vs a 3 month delay when the hype she has off the back off Boom Clap has faded?! The lies tho. Don't piss on my leg and tell me its raining Charlotte.
I can only think its Atlantic controlling this trying to sure up promo slots for Break The Rules. They're plain dumb if they think thats gonna help. Coming for that 14k debut again
They obviously thought boom clap was gonna be a quick success but they were wrong. The single has had incredible longevity on sales, radio and streaming what I'm guessing is they want a proper first single to be promoted as the album's first single(if that makes sense lol). My thing is she just made the point about Boom Clap being so successful why can't they take advantage of the unexpected success the song is having and ride the momentum? I love her and I like Break the Rules but that song is not gonna be a smash like BC has tbh. Boom Clap being so huge was actually something good for her/herl label I hope it doesn't backfire on them
Maybe she's performing at the Victoria's Secret Fashion Show (which is being filmed in London this year) and will air on December 9th. Her new release date is December 16th. It's the PERFECT promo opportunity for her. It caters directly to her target market (teen girls and girls in their 20s) and she's an English artist, so it's fitting that she'd perform at the first English VSFS.
Not to mention, her style right now is all about wearing sleepwear in the daytime (slip dresses, negligees, lingerie). Just look at the Break The Rules video:
She'd be a great performer for the PINK section. And her style is a great opportunity for the brand to do something innovative that they haven't done before. They could even do a schoolgirl/student section, considering part of Charli's current image is the "rebellious, punk, English school girl" look she has going on. And English students are known in America for wearing school uniforms, so it would make sense.
The dates are too close for them to not be doing something IMO. Maybe her label is being smart here.