Member Since: 8/18/2013
Posts: 10,487
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Damn not forbes going in too
but this is even more sadder though:
Quote:
The iTunes Store
Apple’s digital music flagship turned ten years old earlier this year to much fanfare, but in this writer’s opinion, it’s unlikely to last another ten. That’s because MP3s are already heading the way of the CD on account of the rapid rise and adoption of streaming.
“People have built up libraries,” BTIG’s Walter Piecyk explained to me earlier this year. “But the functionality of something like Spotify and the fact that it works across multiple devices reduces the interest in buying songs through iTunes and reduces that as a point of differentiation for Apple.”
Apple knows it, too—that’s part of the reason the company finally launched iTunes Radio earlier this year. Though the streaming service seems to be doing well, it’s got plenty of competition from the likes of Pandora, Spotify, iHeart Radio and, soon, Beats By Dr. Dre’s Beats Music. All of those should erode the iTunes Store’s music sales going forward. Fortunately for Apple, the company has a few other things going for it.
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