I knew for sure that this would happen. Is this the first time it's happened on a notable scale, though? I knew it was possible, I just hadn't heard of it actually occurring.
I'm impressive so many people were here to complete the album, though, that doesn't happen quite often (we don't really get the stats on how many people use this function, but we can see it was massive for Taylor...)
Expected... It will probably gain back those sale this week and return to the Top 10... Also, rather have a negative single sale if it helps the album.
Is there a breakdown? How much did it technically sell this week? How many copies were returned?
it was top 10 on itunes all of last week, so if we assume sales of in the range of 70k-100k, and the sales number was negative 83k, it'd mean that about 150k-180k people used Complete My Album.
About 300k people bought those promo singles each week right? So I guess that means maybe about half of them completed the album based on the promo single purchases.