Lady Gaga Manager Talks Tech Startups, Music Marketing and That 99-Cent Stunt on Amazon
Ad Age: Your launch campaign for Lady Gaga's "Born This Way" was on par with a blockbuster movie, with so many huge marketing partners helping to deliver first-week sales of 1.1 million albums. But you caught a bit of flak for deeply discounting the album to drive first-week sales, and saw a huge 80% drop that second week. Was that disappointing to you at all, and how do you feel about where the sales figures are right now?
Mr. Carter: We're at 7.2 million albums, within a 90-day time span. So that's very, very substantial. You can't look at the scoreboard at the beginning of the game. It's not how you start, it's how you end. For us, we sold 23,000 the first week Gaga came out with the first album, so we've come a long way. I think the industry, they're more hyped on first-week numbers, and it was a cool thing being able to pull off that many units. If we ended up selling 2 million total after it was all said and done, that would still be impressive. But nobody ever looks at the long-term. icon_confused.gif icon_confused.gif icon_confused.gif icon_confused.gif
http://adage.com/article/special-rep...c-tech/229863/
Tell her!!
Where have you been the past few months..?
