Saw this interesting conversation on pulse going on:
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Originally posted by 1
Today I noticed how Kelly's kinda become hip thru trending stuff.
It started with Stronger.. the phrase "What doesn't kill you makes you stronger" (tho, not new) made its round thru social media.
People started using it often... there are even some famous memes... and people were automatically connecting it with the song.
I can totally imagine next year's convos..
'Ashley, u were such a h*e !'
- 'ugh, blame it on my twenties'
must be Brandon's management-promo-strategy-influence on her
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Originally posted by 2
I think what I like most about the potential #blameitonyourtwenties mantra is that she'll finally be appealing to her older audience, which I think makes up the core of her fanbase. I think Kelly is often associated with little girl fans, as many pop females are, but apart from "Stronger"'s run, she hasn't been cool in the better part of the last decade. Her fans are the fans she made during Idol, plus some lingering Breakaway fans, and maybe a few hundred more since. Her fans are mostly grown up--they can look back on their 20s (or be reveling in their 20s enough to understand how this decade will influence their lives), they can buy explicit tracks all by themselves, they follow her through more experimental sounds and diverse messages, they can relate to her professional issues and limitations (Stronger was really all about this, but too veiled), they will embrace the "settling down" shift in her perspective even if they aren't doing it yet themselves...it's all there for her to go with whatever she wants and not pander, because she'd be pandering to the wrong people. Maybe it won't get her great Vevo views, but it will sustain album and tour sales, and continued respect.
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If Kelly and her team are really aiming for this (which I've been thinking about for a while) then it's going to be a really smart move. I started to think about it when I first saw the tweet and then started to realize that "#blameitonyourtwenties" has a lot of potential to become a trendy thing to say. And Kelly talks ALOT in interviews about how glad she passed her twenties and how many up and downs she experienced, and that she believes everyone their twenties is a hard (I personally believe that as well). If Kelly and her team are heading towards this... then I'm seriously impressed.
Didn't know what he was posting for like a solid minute. 
Beats me.
