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Originally posted by vengabeat
I don't see what's wrong with her doing it that way, though.
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Ok. Think about it. They're talking about how they use the stripped down process of Gaga's artistry to make the records. So, the problem is that they kept that into the actual record.
Just to use one example. Scheisse. Despite the fact that the
fans enjoy the Spoken word intro that builds up into this massive dance smash, the slow build up is exactly why it's a bad single choice. It takes almost a whole minute for the song to get started, almost 1/3 of the song. Scheisse is a smash hit that could have been that was hindered by Fernando Garibay's production techniques that encompassed the process of Gaga's artistry. So, essentially, the reason that the songs are not considered commercial and are received in a lukewarm manner is due to the fact that there is a disconnect between the slow intro that cannot sustain the audience's attention long enough for them to actually enjoy and connect to the choruses and the bridges and hooks.
Furthermore, to take this to a business perspective, um, Pop music as a format is a product market. And, at the moment the landscape has changed to the point where the songs in highest demand are the so-called generic dance-pop songs such as those released by: Pitbull, Katy Perry, Adele (though her songs are not dancey, at least at night the DJ's play remixes of the song and not the actual tracklist), Britney, Rihanna.
However, then you get into the next area of the product market with lesser demand which are songs like: J Cole's Workout, Breathe Carolina's Blackout, Jessie J's Domino, and Outasight's Tonight Is The Night. Then, you get into the product market that Gaga's flop singles have charted.
This is called, "the rough." In business, this is where consumers somewhat purchase the product simply because of one feature or another; however, there is something about the product that causes them to not entirely connect to the product.
Thus, her singles, Marry The Night and Judas have charted here. And outside that area of the product market, you get into the "flops" such as Beyonce's Countdown (which is horrible, cause I love that song), Britney's Criminal, and other such songs.
So, to reflect, Born This Way was a song that was originally forced into the Chart Topper or the ideal product market segment; however, it was clear that it didn't really fit and that's why it didn't have longevity.
The Edge of Glory was on The Edge of the Chart Topping segment because it didn't quite top charts of course but still received a lot of airplay.
You and I, however, was in the section where the songs such as J Cole's Workout and Jessie J's Domino falls because it was a top 10 hit and did well commercially; however, it was certainly not at the level of other songs that fit the Pop Music Format climate much more ideally such as Katy Perry's singles.