GAGA'S AMAZING AMAZON SALE: Today’s unprecedented sale of the new Lady Gaga album, Born This Way, for 99 cents at Amazon has the disc threatening the digital download record of 288k set by Coldplay’s Viva la Vida.
Label chief Steve Berman's thorough campaign has the record blowing out everywhere, with first-week sales estimates ranging from 750k to a high of a million. Meanwhile, iTunes, selling the regular version at $11.99 and $15.99 for the deluxe, had already threatened to pull down its splash page advertising for the album if it appeared on any other competing digital site, particularly its chief rival, though so far, the disc is still being promoted by Apple. Insiders are applauding Amazon for the loss-leader move, which is seen as a way of promoting its new cloud service. Will Soundscan count the 99-cent downloads in its total for Gaga? (5/23p)
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