Member Since: 9/7/2010
Posts: 28,471
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"Hold It Against Me" - Review of Demo
"Hold It Against Me"
At first listen, this early demo of Britney's newest single, "Hold It Against Me" sounds exactly like what you'd expect a Dr. Luke/ Max. Martin produced track for pop's reigning princess to sound like. The pulsating club ready synth line kicks into high-gear and immediately has fists-pumping and bodies jumping in unison. However the singer (Reportedly co-writer Bonnie McKee) doing her best auto-tuned Ke$ha and Keri Hilson impression, takes away substantially from an otherwise sound production.
As a song it'd be passable entertainment, a perfunctory album worthy cut, not quite fit for a single. However, as a demo, it serves as an exciting backdrop for a Britney Spears track. The only thing it's missing is Britney's sultry husk, personality and delivery. Effortlessly able to inject a producers song with a medley of her idiosyncrasies that emote far more than anyone else does using auto-tune. And its not just within the context of any personal struggles or triumphs in her life, at the release of any given single.
It's something many music listeners and the general public have grown to understand over the last decade of her dominance of pop music and culture. "Britney" and Britney are one in the same. She makes the song, not the other way around (All you need to do is seek out her demo of Lady Gaga's hit "Telephone") Unlike many of her contemporaries, she's got the credibility and experience, in and out of clubs, social service visits, child custody disputes and conservatorships, to back up any one of her club incarnations.
"Hold It Against Me" has the makings of a hard-hitting sound that could be revolutionary for pop's current climate. No, not in the sense that it's exactly cutting edge, but rather the full on rebirth of America's pop princess. A dance queen diva, who hasn't owned up to her potential, and would prefer sneakers to platforms.
The fully realized vision of Britney's unlimited dance-hall potential. The only thing its lacking is, well, the star herself.
*** 1/2 out 4.
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We don't want your ha!
I can already feel it in my veins, with the new era coming gerls. I don't think I can handle this time around. I just realized, the hype for this era is even bigger and enthusiastic than any era she's ever had! 
And I've changed my avatar to support the QUEEN 
