Born This Way definitely.
Huge build-up and hype starting from 2010 and the VMAs, the excellent music, the massive success and accolades, excessive and global, in-your-face promotion, stunning visuals and many different looks and outfits, incredible performances, the massive world tour, the FAME fragrance launch.
I have never seen or witnessed an era that had so much going on
She toured the whole world TWICE to promote it