20th Century Fox’s Assassin’s Creed will likely notch ahead of Sony/Village Roadshow/LStar Capital’s Jennifer Lawrence-Chris Pratt sci-fi film Passengers, $4.5M to $4M. Essentially, the core female audience that would go watch Passengers doesn’t come out until Christmas Day and beyond.
Essentially, box office analysts believe that Assassin’s Creed is front-loaded by the fanboy quotient. In regards to Passengers, which cost a reported $110M, I’m told that should the movie gross $45M-$50M in its first six days that should be fine, but anything under that would be tough sledding.
Not a good start for both, especially since both cost over $110m. Let's see how they hold over the week...
The article notes that Passengers will probably hold up well next week because it's target audience (women) won't come out to see it until after Christmas because they are holiday shopping right now.
Also a lot of kids are still in school later than usual.
The article notes that Passengers will probably hold up well next week because it's target audience (women) won't come out to see it until after Christmas because they are holiday shopping right now.
Also a lot of kids are still in school later than usual.