#1 hit after #1 hit, two multi-platinum albums, two SuperBowls, biggest Song of the Decade just last year, a current hit, and being an A-list name yet he still doesn't have a fanbase that rushes to buy his album when it's out more than 5 Seconds of Summer, Future, and Zayn.
You'd think after all these years he wouldn't have to rely on releasing 5 singles and having them all rotated non-stop to do well overall... and you know, had an actual fanbase ready to buy his stuff.
It's very messy. Even Meghan Trainor did 200k+ first week, off two hits, so what does that say about the mark he's left after all these years doing barely 150k?
While first weeks numbers aren't everything, they're representative of how big your fanbase is and how much momentum your return has. Looking at his first week, well...
Metallica will debut at #1 on both our SPS and Album Sales charts with the year’s third best-selling debut. Bruno Mars’ projection, meanwhile, increases considerably from our one-day estimates, with further growth possible following his fiery performance at this weekend’s American Music Awards.
Metallica (Blackened) 305-315k SPS, 295-305k album
Bruno Mars (WMG) 200-210k, 175-185k
Miranda Lambert (RCA Nashville) 140-150k, 130-140k
DNCE (Republic) 24-26k, 18-20k
Sixx A.M. (Eleven Seven) 16-18k, 15-17k