You guys keep talking about mismanaging as if they didn't release the album at the last possible second and she didn't have to go on tour right after
Everything about the pre-era was either planned in advance (AO video, FFS video, Grammys performance, cancelled Brits performance) or shot with unlimited time (BBHMM video). None of that was possible come January 2016
Beyond that, if you look at the leaked Samsung posters/plans in conjunction with the cancelled/useless promo from last Fall... there was clearly a legitimate plan that was abandoned..
The Voice US coaching (with a performance)
VSFS show
Anti DIary (launched when the album was released and presumably done faster? idk)
Probably the AMA's
Grammy's
Brits
Samsung deals (ANTI/product bundles, ANTI/concert tickets bundles)
More that we didn't even know about
Like, wow! Actual promo that would've helped the album
