Let's talk about 'Million Reasons' since some of y'all seem so hung up on it. to reiterate, the "evidence" provided, that it's outperforming this on iTunes, doesn't mean s**t. Initial iTunes performance ≠ successful single, as we've seen with other artists (Kesha's 'Blah Blah Blah' immediately comes to mind, as well as Gaga's own 'Do What You Want'). Furthermore, any and all personal bias in regards to whether or not it's a better song is anecdotal. A simple "I wish they'd gone with 'Million Reasons' instead", once, would have sufficed.
Anyway, the promo for this is actually pretty serious. The SNL performance + the commercials (saw it quite a few times during AHS). I'm pleasantly surprised that the label still has this much faith in her, assuming they're the ones funding those.