Quote:
Originally posted by Harrier
SM are honestly making some questionable decisions this year.
- SM station being a series of quick little singles that don't take advantage of their physical power and likely make no money
- Attempting to push EDM, a genre that Korea does not use.
- NCT's messy rotation system and underperforming debut
- Giving solo projects to people guaranteed to flop such as Ryeowook, Luna, Tiffany, Yesung, Amber etc
No wonder they recorded a small net income deficit for the first half of the year. Its great as a fan, but I'd be pretty livid if I was a shareholder.
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Your points, in order:
1. It's the digital market they're aiming for, which is generating a good amount of profit overseas. Enough for it to continue. Plus, it's opening doors for artists unknown outside of SM to showcase their contribution to tge music scene.
2. EDM is literally the backbone for nearly every song out nowadays. It's the ongoing trend across the world, so maybe they're aiming for a bigger market outside of South Korea.
3. This I agree with. I have no idea what this group is supposed to represent, but it has confused me, none of the singles have captured my full attention, and this rotation system would only work if we knew ALL of the members, instead of guessing.
4. This is purely fanbased. For years, K-Pop has been seen as a puppet master forcing these beautiful idols to dance and sing for the public. These projects make them more than idols, but artists for once. Solos allow the "idol artists" to express their individual style rather than contribute more to the puppetry.
So, all-in-all, it's a risk, but I feel SM knew it would be a polarizing experience from the get-go. By next year, SM will more than solidify their staying power!
whatever happens to the tracks after they hand them over is all SM 
