I basically type this everytime he releases an other song
Why is it so hard for him to find a musical identity. He basically tries to stay in a lane that is not working for him. We have various singers that are trying or have tried to stay relevant in this niece of music and even those artists are having trouble.
I said it before, but he could have had his niece with his 90s pop sound that he tried with What About Love and that EP. A lot of people have released pop tracks with a throwback sound and he easily could have evolved from that EP to a sound that would have fitted in the current landscape.
It's sad. Austin has potential, but it seems he does not have the people around him, that know how to market and guide him in this business.
Currently we have Zayn, Justin Bieber, Shawn Mendes and possibly others, who basically all have either found a niece or are capable to evolve through their music for a current sound. And it will become harder and harder (and it is already pretty hard for him) to become relevant in the business.