[Blackout2.0]

All this attention with only one audio only video and with so much competition. Talent won I guess

[Erreur2 La Nature]

Because talent won

[RT Air]

It's doing surprisingly well on radio

I'm not a Britney stan, but she still hasn't released the music video, hasn't done promotion, plus it's picking up on airplay, so the fact that it doesn't have a stellar performance on iTunes means nothing yet. It still has time to take off.

[Aphrodite]

It's doing very well despite no promo, banner, video, performance or anything.

It's a bit too early to know if it's gonna slay though, we'll have to wait for the video and see if the radio keeps playing it.

[Letters From Adi]

I hope the rolling effect is not too much

[MirrorcleMonster]

What is the rolling effect?

[Aphrodite]

Originally posted by MirrorcleMonster

What is the rolling effect?

It's when new singles get huge airplay updates in the first few days and then it begins to slow down after the first week is done.

[STMG23]

Originally posted by MirrorcleMonster

What is the rolling effect?

The airplay chart is a building chart, so each day is compared to the same day the week before.

Let's say a song has its first day on radio on a monday and starts with 12 million AI.

During the week till sunday it amasses 34 million AI.

On its second monday it gains 10 million AI - means the overall AI will lose 2 million because the second monday was 2 million less than the monday before.

I hope I explained it right and well.

That's why any radio deal is tricky, because the song will start out extraodinarily well during the deal but it won'T be able to maintain the updates the week after and lose AI. Some songs recover (because there is demand), some don't.

[Rev8]

Originally posted by Lucyyyyyyyyy

It's not flopping on youtube or spotify, it's slowly picking up steam on radio and it hasn't had a single promo performance, a music video or even a damn banner. Don't be bitter

[DoubleDutchess]

Talent always wins.

[taylor__fan]

I'd wait till see what happens after rolling-effect to say that it's slaying on radio

[Jay Fenty]

Originally posted by D.M.F

It's going to have a huge drop soon thanks to the rolling effect, and it's ok radio updates thus far. It may not recover after the rolling effect.

What exactly is the ‘rolling effect’.. could mean anything really.. enlighten us

[rlj]

Originally posted by RobynFKA

It's a song made for the radios tbh...following the EDM/Urban trend. It's perfect for the radio and it should do great in streams too. Sounds like alot of other hits

lmao every single britney thread with ur backhand compliments tryna pretend ur not a bitter hater

[rlj]

anyway, I think the song isn't really EDM or urban...that's a reach and a half.
I think the radios and their listeners are happy to hears BEAUTIFUL Britney vocals again.