We’re locking in all of our TVs, promotions, covers and performances for Europe right now. Asia was an incredible market for her; she had a ton of traction all throughout Australia and Asia—I think she had the second- or third-biggest album in Australia in this past year. So being able to go to those places and for her to be able to spend time is important, because we know that we’re still laying the foundation, so we’re not taking anything for granted. It’s the reason why we won’t go straight into arenas on this next record. It’s the reason why we’re rolling straight from the record with John into a new single. It’s really about doing artist development without skipping a step.
Do you have a sense of what the road map is? What’s first?
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The U.S. first, Europe shortly afterward, and then we’ll hit Asia from there.
US & UK promo:
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We have two large U.S. TV appearances lined up, and then two big U.K. TV performances that are soon to be announced as well.
Do you have any brands that you’re partnering with at this point?
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Yeah. We have a huge campaign that’s coming down the pipe with Skechers, where they partnered up with the single. There’s an eight-figure ad buy around it as well, so Skechers is a big partner for Meghan. There’s another one that we’re going to announce shortly, but we are looking at a couple of large partnerships around it.
I'm not confident about the video, Fatima Robinson is hit and miss.
I'm pretty sure we'll get something basic like 5th Harmony's "BO$$" (directed by Fatima).
All About That Bass is pure perfection imo, Dear Future Husband & Title are also great.
She's very talented and she knows what she's doing, i trust her