[Auris]

This is the messiest campaign in the history of music

[OnikaSlays]

This is too ****ing elaborate, just release the album.

I appreciate the effort she's putting into this, but most of us are over it and all we want is new music.

[PeggySue22]

Wtf is going on?

[Classy_Af]

What if that number is the adress of one of the keyholder locations? Like coinciding with the places posted on Instagram??

[iLays]

Y'all need to go to bed

[DvnR]

Originally posted by Classy_Af

What if that number is the adress of one of the keyholder locations? Like coinciding with the places posted on Instagram??

The places in LA?

[Mau]

Guys just stop having meltdowns! When Samsung said midnight we only assumed it was NY time, but it clearly is LA time. All the events were for the LA fans, so it's obvious they meant midnight LA time.

If so, it's less that 50 minutes away. We've waited 3 WHOLE years, I guess we can wait 50 more minutes.

[Classy_Af]

Originally posted by DvnR

The places in LA?

I'm not sure what's going on in LA but I know the keyholder Instagram posted pictures of a bunch of places, what if one of the places has a street address of 3525A or whatever it is

[KK_Lover]

Good morning i guess

[Homebrand]

Originally posted by Mau

Guys just stop having meltdowns! When Samsung said midnight we only assumed it was NY time, but it clearly is LA time. All the events were for the LA fans, so it's obvious they meant midnight LA time.

If so, it's less that 50 minutes away. We've waited 3 WHOLE years, I guess we can wait 50 more minutes.

In less than 6 hours it will be the 28th here in Australia.. how do you think we feel

[Puppy]

I can't believe people are waiting for an album. Its just a single that will be released. Don't get too excited

[Joan]

Originally posted by Puppy

I can't believe people are waiting for an album. Its just a single that will be released. Don't get too excited

As if

[Mau]

Originally posted by Homebrand

In less than 6 hours it will be the 28th here in Australia.. how do you think we feel

I know sis But think Room 2 (and hopefully something else) is only 44 minutes away now

[Mau]

Originally posted by Puppy

I can't believe people are waiting for an album. Its just a single that will be released. Don't get too excited

I wouldn't bet on that either

[Syňth]

Originally posted by Homebrand

In less than 6 hours it will be the 28th here in Australia.. how do you think we feel

!!! I was like jesus christ shouldn't it be the 27th by now but nope.

[Giselle]

The fact that there's an elaborate roll out isn't the issue. The issue is the fact that she's not even telling us what the roll out is. She's basically throwing things at us and saying "figure it out".

She's making this extremely anticlimactic.

[KK_Lover]

[Shigo]

Watch NOTHING HAPPEN.

[Owlie]

Originally posted by Giselle

She's making this extremely anticlimactic.

maybe that's the point

[NEUTRON]

Originally posted by killer_rose

Honestly, this campaign turned out to be an EPIC FAIL!

It started so exciting but nothing happened for too much time... Like no one's really that excited anymore. Medias stopped talking. And this whole silence...
You know, I would prefer if Rih said the exact release day, even if it's January. Just let us know something! Don't make us excited for nothing and then just keep silent.
I would still be totally good with a December release but please, just make this campaign move forward.

It's so tiring beeing a Rihanna fan tbh...

How about you take in to consideration that it's a word of mouth kinda thing. Everyone didn't break their necks to get on antidiary.com right away. All her fans are not super stans. The campaign is building steam.

The ONLY reason you have to be over it is because YOU decided to listen to hype yourself up based off hearsay and rumors.

Rihanna said from jump street any news about her new album would come from HER. The fact that you decided not listen to her is no one's fault but your own.

Patience is the key,