Wait local succes vs global flop?
I mean... This is why the Navy will lose. They lack proper perspective. Taylor doesn't need small markets all over the world to sell what she does. She could definitely do more to tap into them, but that'd just be another small drop in her bucket of success.
Rihanna on the other is slowly losing grip on one of the strongest music markets (UA barely went platinum) so she's having to increasingly rely on smaller markets.
I'm sorry, I'd rather be in Taylor's "local" position (i.e. expanding globally). Than Rihanna's "global" position (i.e. regressing stateside).