Quote:
Originally posted by Baby Boy
If it pulls a Work Bitch on iTunes and Billboard, it'll debut right outside the top ten, sales will drop and the video will only help it maintain a top 15 peak. Releasing the video the same day secures a top ten debut and we need that desperately. & they're performing the song at some point, so that'll help. Plus, radio likes to play songs that do well commercially so radio will pick it up if we get it top ten if they haven't already. One week later is better than two like Work Bitch but it's safer to release it May 4th.
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I agree. Nowadays releasing the video with the single helps. The video is not a weapon to increase or maintain sales weeks later, not anymore and not in the current state of sales and with the streaming market being such a force. They should release the video with the single, or maybe two days later at maximum.
And then to help the song live, perform.