Quote:
Originally posted by Kkamjong
People wonder why she's constantly dragged
She calls herself the head fashion designer of B&E but i t still seems like a second job to her.
Talking about possibly releasing an album, appearing in movies, still modelling for other clothing brands, etc. 
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It's all part of one brand. Jessica.
People don't just buy the clothes, they buy into Jessica as a brand and an image they want to replicate. Otherwise they could buy clothes from any designer and not think any more about it.
Victoria Beckham did the same, she was in a girl group, did some acting gigs and cemented her celebrity status, making her brand much more marketable and desirable.
It's common sense.
