“We take a very strategic approach to platforms. Primarily we use Facebook and Instagram at this point,” said Wirtzer-Seawood. “Instagram is something that Beyoncé most of the time uses directly herself: she posts pictures. It’s her way of communicating to fans a little bit of what her personal life is like.”
So Instagram is essentially a “personal communications tool” for the star, while Facebook is used more for promotional purposes. “We’re very careful not to be too salesy in anything that we do,” stressed Wirtzer-Seawood. “That’s not the kind of relationship that Beyoncé has with her fans. She wants it to be organic, and she wants it to really come from her. And it does.”
But no Twitter. “Currently, we don’t use Twitter at all. It is a personal choice. I think as an artist, Beyoncé really prefers to communicate in images. It’s very hard to say what you want to say in 140 characters,” said Wirtzer-Seawood. “This is just a personal preference to her at this time. But also the Twitter channels are so crowded: it’s a different kind of experience that the fan has…”
Lauren Wirtzer-Seawood - Digital Strategist for Parkwood Entertainment
She's known for being illiterate. Why would she expose herself even more on Twitter? She'll stick to Instagram sharing pictures. As they say, a picture says 1000 words (that Beyonce can't articulate).
She's known for being illiterate. Why would she expose herself even more on Twitter? She'll stick to Instagram sharing pictures. As they say, a picture says 1000 words (that Beyonce can't articulate).
She's known for being illiterate. Why would she expose herself even more on Twitter? She'll stick to Instagram sharing pictures. As they say, a picture says 1000 words (that Beyonce can't articulate).
She's known for being illiterate. Why would she expose herself even more on Twitter? She'll stick to Instagram sharing pictures. As they say, a picture says 1000 words (that Beyonce can't articulate).
She's known for being illiterate. Why would she expose herself even more on Twitter? She'll stick to Instagram sharing pictures. As they say, a picture says 1000 words (that Beyonce can't articulate).
Beyoncé prefers to communicate with pictures and visual representations of her thoughts and feelings than with words, hence she's the reigning Queen of Instagram. She's all about the visuals. That was the message behind her hit visual album BEYONCÉ. She probably just doesn't like Twitter. No big deal. Most people don't. There are a lot of trolls on there.
She's known for being illiterate. Why would she expose herself even more on Twitter? She'll stick to Instagram sharing pictures. As they say, a picture says 1000 words (that Beyonce can't articulate).
She's known for being illiterate. Why would she expose herself even more on Twitter? She'll stick to Instagram sharing pictures. As they say, a picture says 1000 words (that Beyonce can't articulate).